We refined and restructured the brand’s Social Media presence by modifying and tweaking various design, communication, and tonal elements.
We strategized a marketing plan with month-on-month campaigning, and targeted themes that would resonate with the cosmopolitan and high-end audience the brand wanted to cater to.
For Instagram and Facebook, we utilized a best-performing mix of various content types (posts, reels, stories, GIFs, etc.) in order to expand brand reach.
We ideated out of the box performance marketing campaigns and ads to address the correct regional and global audiences.
By using A/B testing in performance marketing campaigns we found the right target audience group that was most likely to convert.
We created digital and promotional collaterals for the brand’s promotional appearances at Global Expos.