Copy & Content
Writing

At 152Co., we know better than anyone that good copy and great content are the building blocks of a successful content marketing strategy. Our content and copywriting agency promises brands digital success that’s not only organic, but also sustainable, through witty, ingenious, and creatively fueled copy and content writing. With expert wordplay in copies, and research backed content pieces, we deliver exactly what your audience wants to read!

Let's get things rolling

Content writing v/S Copywriting
- What’s the difference?

content writing v/s copy writing- What’s the difference?

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Content educates the audience while copy persuades them to take action.
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Content is usually a long-form text (500+ words) while Copy is short and precise
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Content writing focuses on gradual goals like SEO while Copywriting targets immediate goals like Sign-ups or Checkouts

Looking for a specific copywriting or content writing service?

Let us help you out with it!

01

Social Media Copywriting

02

Blog writing

03

Presentation Content

04

Website Content writing

Transform words
into results

Why choose to
work with 152Co.?

We’re a creative agency, helping
transform visionary business ideas
into timeless brands through

Answering your
not so frequently
asked questions

It’s quite simple to set a copywriting tone for your brand that encourages the audience to take action. The Tone of Voice that sets the messaging tonality for every brand, also acts as the direct guidebook for your copywriting tone. Play with words, throw in some wit, and keep your copies in-line with the brand’s Tone of Voice. And there you have it! Your perfect copywriting tone.

Blog posts, Videos, eBooks, Case Studies, Articles, etc. are some content types that grab reader’s attention, allow you to make optimum use of your brand keywords, and hence contribute greatly towards content marketing results.

Always ensure that your copy and content is completely plagiarism free and original. Avoid overwhelming use of jargon and overly complex vocabulary, just write how you’d normally talk with people – this allows the users to feel connected to your brand. rite from a problem-solving perspective to help the audience understand how your brand offers solutions to their problems.

It's your time
to take-off!

The boom and the benefit of YouTube influencer marketing

YouTube is one of the most renowned platforms of this generation. YouTube influencer marketing entails YouTube influencers with a huge subscriber base providing an in-depth review of products and/or brands because they pose as experts in their niche. More people start to trust and follow their recommendations as time goes on. As a result, they develop a reputation for sincerity and subject knowledge and rise to the status of influencers. The outcome of the process is that people appreciate and listen to their ideas on the subject. These people start to shape the viewpoints of their followers in their areas of expertise. People ask and look for these influencers’ recommendations while considering purchasing a product.

You can skyrocket brand awareness for your business by seeking YouTube influencer marketing services from a YouTube influencer marketing agency which entails collaborating with niche-specific YouTube influencers for your business. 

YouTube marketing services entail campaigns designed to promote a product to the intended audience via YouTube. 

The influencers create eye-catching, exciting and informative video content that incorporates your product in a way that it appeals as an asset to your target audience. Video reviews are one of the most excellent ways to promote your product as well. Videos where the YouTuber uses your product and shows the results or shares how it has been helpful are a great way to increase your sales as well. 

While other platforms like Instagram are great for influencer marketing, an in-depth product demonstration is best done via a YouTube influencer marketing company.

Why choose YouTube influencer marketing as part of your next online marketing campaign? 

  • 1 billion hours of YouTube videos are viewed per day. 
  • Over 30 million people use YouTube every day, and there are 2 billion monthly active users. 
  • On YouTube, there are 38 million channels that are now active, of which 15 million are run by content producers and 22,000 have more than one million followers.

Confluencr’s YouTube Marketing Services To Boost Your Brand

YouTube influencer marketing services are one of the best tools in a marketer’s toolbox. We as a YouTube influencer marketing agency will design various campaign types based on the objectives of your target audience. The stage in the sales conversion funnel that you are aiming to target will have a significant impact on the type of campaign we curate for your brand.

  1. Brand Introduction/Awareness Campaigns 
    We conduct these campaigns to launch your new product into your target market. Brand introduction/awareness campaigns entail content that creates the message of how your new product is revolutionary in its niche. Although the product may not be brand-new, it will be the first time it has been pitched to those specific target audiences.
  2. Recall Campaigns 
    We frequently run routine recall campaigns for brands. The main goal of these campaigns is to keep your product in consumers’ minds. This type of YouTube influencer marketing serves to both preserve consumer awareness of the brand and increase sales. 
    These influencer campaigns are most likely the most prevalent. In a recall campaign, you can use many of the same types of videos as in a branding campaign; you just emphasise how the product can solve a common problem for the channel’s viewers. 
    For recall, the YouTube influencer marketing campaigns we create are more informative and educational in addition to creating an enjoyable experience for the viewers. The viewers of the video are not particularly interested in your product; they are curious about how it can benefit them and make their lives better which is exactly what we deliver through customised YouTube influencer marketing services. 
  3. Hashtag YouTube Influencer Marketing 
    Hashtag campaigns are a crucial part of the social media era. Although Instagram and Twitter may be more popular with hashtags than YouTube, there are still hashtags used on YouTube to search and organise videos on particular subjects. For your YouTube influencer marketing campaigns, we create a list of unique hashtags for you. 
  4. Contest YouTube Influencer Marketing 
    YouTube is identical to every other social media platform. People adore competitions, and they frequently show a lot of interest in those held by their favourite channels, especially if the reward is extremely pertinent to the channel’s target audience. 
  5. Branding YouTube Influencer Marketing 
    We, as a YouTube influencer marketing agency ensure that your brand’s campaigns don’t become overly commercialised; otherwise, sceptical viewers may soon lose interest and begin to doubt the legitimacy of the influencer recommending your products. We know that most people don’t choose to watch ads, and there may be some overlap between influencer-produced branding videos and paid advertisements. 

Why choose Confluencr as your YouTube influencer marketing agency? 

  1. Creativity
    For your campaigns, we apply our seasoned skills in public relations, research, branding, advertising, design, and strategic planning. Your brand campaigns won’t just look wonderful; they’ll also be effective.
  2. Attention To Detail
    Our meticulous attention to detail, careful planning of timelines, and skilled project management are what sets our youtube marketing strategy apart from the competition. We are imaginative while paying strict attention to your brief and your budget.
  3. Measurable Results
    Confluencr is one YouTube influencer marketing agency in India that is known for its result-oriented approach. We ensure that the influencer and your brand’s personality shine through in the campaign videos which is the number one way to enhance conversions. People buy from people they trust, and we develop that trust by connecting with them emotionally.
    According to recent research, for general businesses and professional services, bringing people to a landing page with a video of a YouTube influencer describing the product or service is highly effective. 
  4. Expertise
    Being India’s largest YouTube influencer marketing company, we have years of expertise and experience in curating effective Youtube influencer marketing campaigns. You can rely on us to stay updated with current algorithm changes, the addition of new social media tools, and adjustments to the features of YouTube so that you don’t miss out on any opportunities for growth. 
    In addition to the experience and expertise, we have also built our communication and a trustworthy relationship with a vast network of influencers which enables us to negotiate the best pricing for your campaigns. 
  5. Accurate And Prompt Reporting
    When analysing influencer content, we have access to both sponsored and organic viewpoints. It is critical to identify the Influencers that are organically driving your brand’s KPIs because those are the Influencers that should be targeted for upcoming promotions. Additionally, understanding which pieces of content are converting via engagement and other metrics gives us greater direction for future content creation.